Sunday 28 February 2010

Burberry Ready-To-Wear A/W 2010 LFW

Who: Christopher Bailey
Wear: Chelsea College of Arts, Westminster
When: 23rd Feb 2010

Flying the flag for Britain, the Burberry show was streamed live around the world...in 3D - the fashion world was excited!

Not only was the show returning to London for the second year in a row (championed by Anna Wintour no less), Christopher Bailey was also breaking fashion boundaries in terms of technology and accessibility. But ironically the clothes embraced history and heritage as only Burberry can.

Before the show Topshop boss Philip Green described Burberry as 'key' to LFW because of the sense of tradition that the brand embodies. This collection certainly reflected this.

This season's out-a-wear, inspired by history and aviation, was all about sheepskin, BIG collars and military detailing. In line with the military feel colours were earthy with deep moss greens, creams, navy and black. The key being the mixture of textures, from sheepskin to thigh-high leather boots to fur(looking like a trend).

Bags also carried the military feel with heavy, gold studding, as did coats with bold, statement buttons, zips and buckles. The iconic trench featured, most noticeably in bold royal blue. This was all balanced out with soft, romantic silks.

Anna Wintour and Kate Hudson flew in especially, people around the world in LA, New York, Tokyo, Dubai and Paris watched live and interestingly, everything from the show was made available immediately online (Until Feb 26th) - probably not good for so many bank managers.

Burberry Prorsum's iconic heritage lives on...

Tara xoxo

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